The Problem
You sound just like every other bank trying not to sound like every other bank.
The Propagate Way
We build brands that look credible, feel human, and actually make people care.
Performance You Can Bank On
1
Bold Direction
20+
Years of Experience
100+
Campaigns Led Across Banking & Fintech
COUNTLESS
Brands Impacted
The Propagate Way
We build brands that look credible, feel human, and actually make people care.
The Problem
You sound just like every other brand in finance trying not to sound like every other brand in finance.
The Problem
You sound just like every other bank trying not to sound like every other bank.
The Propagate Way
We build brands that look credible, feel human, and actually make people care.
The Problem
You sound just like every other financial brand, trying not to sound like every other financial brand.
The Propagate Way
We build brands that look credible, feel human, and actually make people care.
What We Do (and Why It Works)
Financial Services is pinned down by heavy regulations. We'll help you see the creative light and make a plan to break out of the mold.
Public Relations & Thought Leadership
Earn coverage, awards, and stage time that position your leaders as the voices worth listening to.
Marketing & Demand Generation
Turn ideas into leads with campaigns, content, and SEO built for real growth, not vanity metrics.
Brand & Creative Strategy
Build trust and spark attention with brand identities and messaging that feel human and credible.
Events & Community Engagement
Own the stage at conferences, webinars, and local events. Every appearance should make an impact.
Partnership & Ecosystem Marketing
Show your value in the fintech stack through co-branded stories and campaigns that drive collaboration.
Web Design
Create a site that looks sharp, loads fast, and performs as hard as you do.
We don’t overcomplicate it. Great marketing follows a simple rhythm built on clarity, creativity, and results, shaped by experience leading initiatives for Fiserv, TruStage, and Capital One.
1
Strategize
We dig in with your team, uncover what’s really driving (or blocking) growth, and build a roadmap that connects bold ideas to business outcomes.
Execute
This is where the strategy comes alive. We launch campaigns that capture attention, pass compliance, and actually perform.
2
Amplify
We measure what matters, optimize what works, and scale back on things that aren't moving the needle.
3
Our Process
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The future of finance deserves a better story.
I've had the pleasure of working with Roland at both Fiserv and TruStage, and I can say without hesitation that he's one of the most thoughtful and strategic professionals I've collaborated with in the Fintech space.
Roland brings a unique combination of industry insight and creative vision to everything he does. Whether it's shaping brand narratives, crafting compelling content, or developing a smart PR strategy, he has an exceptional ability to connect the dots between business goals and audience engagement.
Now that he's launched his own business focused in the FinTech space, I can’t think of anyone better suited to help brands stand out in such a competitive space. Roland is not only great at what he does — he’s also a trusted partner who truly cares about delivering value. And to boot, he has an outstanding personality!
If you're in FinTech and need someone who understands the industry or just want to 'freshen up' your brand, I highly recommend connecting with Roland.
Robert B.
Big kudos to Roland—an awesome partner to work with. He always did exactly what he said he’d do, on time and to a high standard, and he constantly brought fresh, creative ideas to the table. Roland helped us drive revenue within our partnership, reframed old problems in smart new ways, and pushed our joint projects forward faster. If you want a dependable, inventive collaborator who elevates the team, Roland’s your guy.
Matt Gibb
The Propagate Fintech Podcast
Real stories from the people shaping modern finance. Each episode dives behind the scenes with founders, credit union leaders, and fintech execs driving the industry forward.
Why Bank Lending Still Feels Clunky and How Vikar Is Fixing It with Glenn Bolstad
In this episode, I sit down with Glenn Bolstad, President of Vikar Technologies, to unpack what modern bank lending should look like—and why so many digital transformation efforts fall short.
Glenn shares how Vikar approaches lending origination differently: orchestrating the full journey from application to underwriting, decisioning, closing, onboarding, and core integration. We discuss why point solutions continue to create friction, how complex commercial lending exposes the limits of legacy LOS platforms, and where AI is beginning to meaningfully impact lending workflows today.
If you’re a bank executive, lending leader, or fintech operator focused on growth, efficiency, and experience—this conversation will challenge how you think about lending transformation.